Chief Executive Officer

Gaétan Desroches has worked for agricultural co-operative services and La Coop fédérée for more than 30 years. He was a representative for crop production at Comax agricultural co-operative until he joined La Coop fédérée in 1983, in the same position. From 1986, he successively served as Technical Adviser, Sales Director and Marketing Director for the Crop Production sector. In 1994, he was promoted to Director of the Crop Sector and the Food Laboratory of the Agricultural Supplies Division, and then Director of Agriculture, before being named Chief Operating Officer in 2006.


Chief Financial Officer

Paul Noiseux is CFO of La Coop fédérée. Mr. Noiseux previously served as Treasurer and as Vice President, Finance, of Olymel, the division responsible for the slaughtering and processing of hogs and chickens per week, and the marketing of its products under the Olymel, Lafleur, Flamingo, Prince and Galco Brands, in some sixty countries.

Prior to joining La Coop fédérée, Mr. Noiseux was Vice President of Finance and Administration for Tyson Canada. Paul Noiseux has a Bachelor’s degree of Business Administration from the Université du Québec à Montréal.


General Secretary, Sustainable Development and Cooperative Affairs

Maître Jean-François Harel has been at the centre of La Coop fédérée since 1989. Holding a Bachelor’s of Law from the Université du Québec à Montréal and a graduate diploma in management studies at l’école des Hautes Études Commerciales, Mr. Harel benefits from a solid experience within the decision-making structures of La Coop network.

He has been entrusted with a number of mandates which he has always successfully accomplished and he now works in the position of General Secretary of La Coop fédérée.


Executive Vice President Agribusiness

Sébastien Léveillé has extensive experience within the La Coop network where he began his career in 2002 as Director of Sales and Marketing for Agrinove, agri-food co-operative and, subsequently, General Manager of La Coop Pont-Rouge. When he joined La Coop fédérée in 2008, he served successively as Director of Marketing and Director of Marketing and Communications before being appointed Head of Business Development and Communications, then Vice-president Agri-business.


Senior Vice President Communications, Public Affairs and Brand Management

Ben Marc Diendéré worked successively at the Société de développement des entreprises culturelles du Québec (SODEC) and at Partenariat international. Prior to joining La Coop fédérée, he served from 2005 to 2011 as Senior Director institutional relations, public and corporate affairs, for Quebecor Media Inc.


Senior Vice President, Human Resources

Before arriving at La Coop fédérée in 2016, Isabelle Leclerc held the position of Head of the Human Resources Department at Québecor for five years. Between 2007 and 2011, she held the positions of Director and then Senior Director of Talent Management at Québecor Media, positions in which she assumed responsibility for, in particular, staffing, remuneration management, the pay equity and Campus Québecor files while providing support to various networks in several Human Resources sectors.


Vice-President Legal Affairs

Me. Josée Létourneau has 18 years of experience serving La Coop fédérée and its network. In fact, since 1997, she has successively held the responsibilities of legal advisor, lawyer and director of the legal department, before being named Senior Director of Legal Affairs in 2013. She is a graduate from Université Laval in Quebec City.

Me. Josée Létourneau has intimate knowledge of our network and the legal particularities of its business environment. Furthermore, she has participated in all major changes, both structural and operational. 

Bernard Marquis

Vice-president, Strategic Projects

Bernard Marquis leads, coordinates and executes major corporate projects such as the Vision 2020 project. Mr. Marquis has a bachelor's degree in agronomy from Université Laval and has been working within the network for over 20 years where he has occupied various positions within the Consulting Services team, including the position of Senior Manager for the consulting services network which he has held since January 2012.