An innovative and inspiring shift to digital

La Coop fédérée’s AgriBusiness Division is proud to announce its nomination to the Mercuriades contest for its Digital Program and its capacity to constantly innovate to benefit agricultural producers.

In recent years, agriculture has undergone major changes, mainly due to the development of new technologies. Within this context, and under constant evolution, our team has demonstrated great leadership in the digital transformation of all our networks and their partners. To successfully make this shift, the Digital team wanted to provide an uncomplicated experience for producers and the sales team. Additionally, thanks to precision farming and business intelligence, it was essential to help producers optimize their investments and improve their profitability while minimizing the impact on their environment. The Digital Program is expected to generate significant gains in efficiency for producers and retailers.

To accomplish all this, our team has successfully set up a digital platform that connects together producers, advisors, the smart farm along with a strong technological foundation and support system. This digital shift is the result of the work of a multidisciplinary team that collaborated brilliantly to meet the challenges of the digital transformation.

For all these reasons, our team has been nominated for the 2018 Mercuriades contest, the most prestigious business competition in Quebec. The judges will announce the winners on April 19, 2018, at the 38th Les Mercuriades Gala. It will be an opportunity to celebrate innovation, ambition, entrepreneurship, and the performance of local enterprises, for both SMEs and large companies.

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